DIGIMAR Expo is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you engage with our services, including downloading the DIGIMAR Expo 2025 Prospectus, booking a booth, and utilizing Expo Intelligence tools.

1. Information We Collect

We collect personal and professional information depending on your interaction with DIGIMAR Expo:

a. Lead Magnet Form:

When downloading the DIGIMAR Expo 2025 Prospectus:

• Basic Contact Information: Name, email address, and phone number.

• Professional Details: Company name and job title.

• Location: Country of residence.

• Interest Areas: Interest in exhibiting, speaking, sponsoring, or general information.

b. Booth Booking:

When reserving a booth for DIGIMAR Expo:

• Booth Preferences: Type of booth (Startup POD, Standard Booth, or Large Booth).

• Payment Information: Billing details, including contact name, company name, address, email, and payment method (note: payment processing is handled securely via third-party payment providers).

• Exhibitor Details: Team member names, roles, and contact information (e.g., for accreditation badges).

• Promotional Assets: Logos and branding materials for booth signage and promotional materials.

c. Expo Intelligence:

When using our Expo Intelligence tools:

• Engagement Data: Booth analytics such as visitor interactions, lead data (e.g., scanned badges), and traffic patterns.

• Visitor Data: Aggregated insights from attendee interactions, preferences, and behaviors (processed anonymously wherever possible).

2. How We Use Your Information

The information collected is used to:

a. Lead Magnet Form:

• Provide access to the DIGIMAR Expo 2025 Prospectus.

• Tailor communications and updates based on your interests.

b. Booth Booking:

• Process your booth reservation and confirm your participation.

• Coordinate logistics, including setup, branding, and accreditation.

• Facilitate exhibitor promotions through digital and physical channels.

c. Expo Intelligence:

• Provide exhibitors with actionable insights into booth performance and visitor engagement.

• Optimize event operations, such as traffic flow, exhibitor placement, and attendee satisfaction.

• Improve future DIGIMAR Expo events by analyzing aggregated and anonymized data.

3. Legal Basis for Processing

We process your personal information based on the following grounds:

• Consent: For email communications, promotional updates, and the use of engagement tools (e.g., badge scans).

• Contractual Obligations: To fulfill booth booking agreements and deliver Expo Intelligence services.

• Legitimate Interests: To analyze event performance, improve services, and ensure successful event execution.

• Compliance with Algerian Data Protection Law: In accordance with Law No. 18-07 of June 10, 2018, on the protection of natural persons in the processing of personal data, we ensure that data processing respects human dignity, privacy, and individual freedoms, and does not infringe upon individuals' rights, honor, or reputation.

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4. Data Sharing and Disclosure

We do not sell your personal information. However, we may share it with the following:

• Service Providers:

  • Third-party vendors supporting booth logistics, payment processing, and analytics.

  • Providers of Expo Intelligence tools for lead capture and data aggregation.

• Event Sponsors and Exhibitors:

  • With your consent, contact information may be shared with relevant sponsors or exhibitors for follow-up opportunities (e.g., based on scanned badge data).

• Legal Requirements:

  • If required to comply with legal obligations or enforce our terms and policies.

5. Data Retention

• Lead Magnet Form: Retained for one year or until consent is withdrawn.

• Booth Booking Information: Retained for the duration of the event and for up to three years for reporting and contractual purposes.

• Expo Intelligence Data: Aggregated insights are retained indefinitely for statistical analysis. Personally identifiable data is anonymized or deleted within 12 months post-event.

6. Data Security

We employ industry-standard security measures to protect your personal information, including encryption, access controls, and secure data storage. However, no method of transmission over the internet is entirely secure.

7. Your Rights

In accordance with Law No. 18-07, you have the following rights concerning your data:

• Right to Information: To be informed about the collection and use of your personal data.

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• Right of Access: Request access to your data and obtain confirmation as to whether or not personal data concerning you is being processed.

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• Right to Rectification: Request correction of inaccuracies in your data.

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• Right to Erasure: Request deletion of your data, subject to legal or contractual limitations.

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• Right to Object: Object to the processing of your data for marketing or analytics purposes.

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To exercise your rights, email [email protected].

8. Expo Intelligence Tools and Tracking

DIGIMAR Expo uses advanced analytics tools to enhance event experiences:

• Badge Scanning: For lead capture and visitor tracking at booths.

• Behavioral Analytics: To monitor booth traffic and engagement levels.

• Opt-Out: Attendees can opt out of badge scanning or analytics tracking by contacting us in advance.

9. Cookies and Website Tracking

Our website uses cookies to:

• Enhance user experience and facilitate prospectus downloads.

• Support Expo Intelligence tools, such as visitor flow mapping.

You may adjust your browser settings to manage cookies.

10. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements or operational practices. The most recent version will be available on our website, and material changes will be communicated to you.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your data is processed, please contact us:

Email: [email protected]
Event Location: Palais de la Culture Moufdi Zakaria, Algeria.